My Work

Clear, practical insights to guide your biggest decisions.

As a Principal UX Researcher at Emids, I spend a lot of time asking questions, listening to different perspectives, and analyzing people's behaviour. I take pride in finding pragmatic-yet-empathetic solutions, even in the most complex situations.

See a selection of case studies below.

Abstract representation of UX data analysis to find insights.
Testimonials

Client Kudos

Services

What I offer

From early-stage discovery to long-term product refinement, I help teams navigate uncertainty with the clarity of human insights. As a seasoned design researcher, I have the skills to match my approach to your needs.

User Experience Research

I plan and run research studies that answer your most pressing product questions, then turn what we learn into direction your team can act on.

User interviews Usability testing Surveys Analytics Heuristic evaluation A/B testing Diary studies

Service Design

I map end-to-end service experiences across teams, tools, and touchpoints to surface the gaps between what organisations intend and what users actually encounter.

Service blueprinting Journey mapping Stakeholder engagement Co-design facilitation Jobs-to-be-done

Product Strategy

I help teams move from reactive feature-building to deliberate, evidence-based decisions. I connect user needs to business priorities and create a foundation for confident roadmap choices.

Product discovery Roadmap development Competitive analysis Metric evaluation Feature prioritisation

Speaking & Education

I speak at industry events and run interactive training sessions designed to build research capability within your team, from foundational skills to advanced methods.

Conference talks Panel participation Workshop facilitation Corporate training Course instruction
Say hello!

Seen enough?
Let's get started.

If something in these case studies resonated, it probably means we'd work well together. I'm most useful when the problem is genuinely complex and the stakes are real.

Send me a message